#TFBCA has a commitment to change the direction of fashion by reducing single-use plastic in all its events within the PLASTIC FREE initiative
PLASTIC FREE
Tenerife Fashion Beach Costa Adeje It is undoubtedly one of the swimwear fashion catwalks with the greatest projection on the national scene, an event that takes place outdoors, with the Atlantic Ocean as a setting and in an incomparable setting. like Playa del Duque Norte.
Its connection with the sea is undoubted which is why Tenerife Fashion Beach Costa Adeje adds a third axis to the binomial fashion and climate, its commitment to weaving a more sustainable future with the elimination of single-use plastic, creating a wave of action to turn the global plastic tide.
OUR PURPOSE
Our purpose is to unite the commitment of all those who want to protect our islands from plastic pollution through the visibility of awareness-raising actions to free ourselves from the consumption and waste habits that are harming our seas so much.
A WAVE OF ACTION
This wave of action involves promoting the use of recycled elements in the textile sector. The UN described the fashion industry as the second most polluting on the planet (only after oil), designers and brands must find a way to continue developing collections that are increasingly more environmentally responsible, which is why implemented within the strategies of this edition actions aimed to publicize and raise awareness among both designers and the general public about the importance of eliminating single-use plastic.
COMMUNICATING THROUGH ACTION
Plastic pollution is killing the ocean. Every minute, the equivalent of two garbage trucks full of plastic is dumped into the sea, and up to 34 billion plastic bottles become marine pollution each year. The consequences are devastating for marine ecosystems and for animals such as turtles, birds, and whales.
Only 9% of all plastic waste generated to date has been recycled. The best way to prevent plastic bottles from polluting the ocean is to replace them with reusable ones. Reusable bottles are sold to customers; once returned, they are washed, refilled, and resold. Customers return these bottles because they pay a deposit upon purchase that is refunded when the bottle is brought back. Made of polyethylene terephthalate (PET) or glass, these bottles can be used between 20 and 50 times and are collected by companies upon return. In contrast, single-use plastic bottles are discarded after use, leaving waste management authorities to collect or clean them up.
More than 3.7 billion plastic beverage bottles are distributed in Spain annually. A significant percentage can end up as litter in the environment, posing a serious threat to the oceans. Through this initiative, ADEJE LIMPIO (Ascan-Torrabonaf) aligns itself with TFBCA’s "Plastic Free" goal. They aim to send a clear message of awareness, creating a wave of change capable of shifting this dynamic.
ENVIRONMENTAL COMMITMENT
TFBCA is committed to global problems derived from climate change, waste, the loss of biodiversity and our ecosystems, among other environmental problems that affect our island.
For this reason we acquire the commitment to alleviate these problems, from the local level, not only attending to the cultural and responsible leisure commitment demonstrated year after year, but also through environmental and social commitment, as demanded by our legislation and social challenges. . , current environmental and economic, even more so in our archipelago, on our island and in our cities.
At TFBCA we are aware that the standards of living in our current society inevitably cause a marked ecological footprint, which is why we make the firm determination to evaluate the environmental impact of our events, and set the objective of minimizing and compensating for it. With firm commitments and resources, optimal results can be achieved in reducing our environmental impact.
We express our commitment to actions regarding the use of more sustainable materials, the increase in selective waste collection and recycling, the reduction of greenhouse gases (GHGs), as well as their inventory, the promotion of more mobility. . sustainable towards our events, among other objectives.
On the other hand, you will play a relevant role in this challenge, being invited to undertake good environmental practices so that you can extend them to your own daily habits.
MOVE
IN GREEN
Leaving the car at home can help us reduce our carbon footprint.
Your gesture counts!
IF YOU TRAVEL BY BUS:
467 - Costa El Silencio- Los Cristianos
452 - San Isidro - Costa Adeje - La Caleta
They are your best option, allowing you to access all the activity locations easily from the Costa Adeje station and you can connect with all the island lines.
- Use electric vehicles or zero-emission vehicles whenever possible.
- Car sharing is a sustainable alternative to save money when travelling by shared transport.
- If you are nearby, walking along our pedestrian walkways can save you time looking for a place to park.
THE CABILDO OF TENERIFE AND THE CITY COUNCIL OF ADEJE
The Cabildo of Tenerife and the City Council of Adeje as promoters of the event have the following environmental certifications that guarantee compliance with the sustainability objectives that we promote through TFBCA